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Google Adwords For Beginners - 7 Essentials
By Joseph R. Miller | February 25, 2009
Google Adwords continues to be one of the most effective ways to generate high quality traffic to your website, but setting up a campaign can be intimidating if you are just getting started with online marketing. When you know how to set up your campaign correctly, you can focus on fine-tuning and refining your ads for a maximum return on investment.
The Definitive Guide to Google Adwords’ author, Perry Marshall, presents some useful pointers for beginners. Your online marketing’s success is highly probable if you exactly know the means to fine-tuning your keyword lists, carefully planning your campaign by doing test ads, and familiarizing on your target market or audience.
If you’re just getting started with Google Adwords, here are seven ways important tips and strategies to keep in mind as you set up your first campaign:
1. Be particular with the location. You must be precise on the location where you want your intended market to come from. Since Google Adwords facilitates the targeting of geographic settings and various search networks, you must decide on your specific traffic source whether it is on the local, national, or international sphere. Ultimately, such areas will be where your ads will be running.
2. Be budget-savvy. Since you are new in this business, might as well start with a small budget. Besides, Adwords does not require spending too much money and you are always free to modify your daily ad spending whenever there is a need to. For instance, your CTR gets higher then you can also increase your ad spending.
3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.
4. Be sure to put action keywords in your ad’s body. “Contact us today!” or “sign up now!” are words that will surely engage your prospective clients while reading your ad’s content. Further, the use of strong words maximally generates clickthroughs and propels readers to take action.
5. Keep an eye on the competition. Keep track of your competitors by running simple Google searches on your own keywords and seeing which ads come up first in the search results. What are your competitors doing that you aren’t? Have you missed other keyword or keyphrase opportunities? Take notes as you conduct each search so you can monitor your competitors regularly and implement similar strategies for your campaign.
6. Be sure to segregate campaigns for every keyword. To know how each word in your ad is performing, never lump all your targeted keywords into one campaign. This will give you an idea on what to exclude in your ad, and those that are to be retained.
7. Be proficient in the Google Analytics application. Adwords, when incorporated with Google Analytics helps you discover what viewers actually visit in your site. Moreover, this application helps you achieve your targets in your market research as well as comprehend your viewers’ needs.
Topics: Pay Per Click (PPC) Advertising |